Greetings Virginia Marketing Plan
Smart, Targeted Networking
From dynamic fliers, to lead optimized landing pages, to beautiful postcards, to custom look books, we'll determine what professionally printed or digital marketing pieces will move the needle to maximize the sale of your property. As an active member in the real estate community and our community at large, we will market your listing to top agents and buyer specialists in the area, generating excitement and ensuring maximum exposure.
YOUR MEDIA PLAN
Property Brochure
Coming Soon and Just-Listed Email
Send a targeted announcement to my personal database, as well as fellow agents with potential buyers
Facebook and Instagram Posts
Leverage Facebook and Instagram posts to highlight coming soon, just listed, property features, and upcoming open houses
Just Listed Fliers
Open House Invitation Email
Send targeted emails to surrounding communities and prospective buyers
Open House Fliers
Custom and Agent Property Website
Create a dedicated website for your property to support highly targeted marketing efforts. Showcase your property on my professional website
Paid, Boosted Facebook Ads
Leverage boosted ads to reach nearby active and passive buyers
STRATEGIC PROMOTION
Coming-soon campaign
Walk-through and needs analysis
Professional photography and videography
Professional yard signage
“Coming soon” email blast to database
“Coming soon” social media touch on Twitter, Instagram and Facebook
“Coming soon” callout campaign to highly qualified buyers
Just-listed campaign
Launch listing on KWLS, MLS and other syndication websites
Professional yard signage and takeaway fliers
“Just listed” email blast to database
Custom landing webpage and funnel campaign promoting open house
“Just listed” social media video on Twitter, Instagram and Facebook
“Just listed” callout campaign to highly qualified buyers
Open house three days after listing
Professional Photography and 3-D Virtual Tour
OPEN HOUSE STRATEGY
Open house place onto the MLS.
Placing a yard sign and directional signs.
Distributing fliers, dynamic emails, and a lead-optimized landing page to actively drive buyers to your open house.
Personally knocking on your neighbors' doors to invite them to attend and tell their friends.
Highlighting Open House in our Facebook Page - www.facebook.com/GreetingsVirginia/
Create an event on Facebook
Create and post a YouTube video announcing the open house and the features of the home.
Social Media Posting
Instagram
Twitter
Other social media "flavor of the day" sites
Military by Owner
Zillow
Promote Open House through Facebook Paid Advertisement
Posting the listing in all local real estate open house groups. A few of the local groups and pages that my team posts our events in and on include:
OPEN HOUSES -- NORTHERN VIRGINIA
NOVA Open Houses
Fairfax County Open Houses
Open Houses This Weekend